Jennifer Booton / MarketWatch – Amazon.com Inc. is gradually lowering prices across several major consumer goods categories in an effort to bolster its retail business and better compete with offline retailers, a recent analysis of price trends conducted by Bernstein Research has revealed.
As more people buy consumer health, personal care, pet care and baby products from diapers to shampoo online, Amazon AMZN, +0.58% is “cutting prices to achieve scale,” Bernstein analysts said.
This could challenge industry margins for offline retailers such as Wal-Mart Stores WMT, +0.26% , Walgreen Co. WAG, +2.27% and Target Corp. TGT, +0.57% , and require them to adapt to a more “dynamic and deflationary online pricing environment,” they said.





