Keith Loria / Commercial Property Executive – The Microsoft Corp. has agreed to sign a lease for a flagship store at 677 Fifth Ave. in Manhattan, occupying the entire ground through fourth floors and a portion of the lower level of the building.
Further details about the size or the company’s plans were not revealed, although Microsoft’s stores normally feature PCs running Windows 8, laptops, smartphones, Surface and Windows tablets, Xbox consoles and accessories bundled with personalized customer service.
“It’s always good to have visibility from Wall Street,” Jeff Green, president of Jeff Green Partners, told Commercial Property Executive. “Go back to the early days of Bed, Bath and Beyond, and analysts didn’t know who they were and when they put a store in SOHO, their stock went up really quickly.”

