Beth Karlin / Shopping Centers Today – Anyone wanting to slip into the mellowed bliss of la-la land should probably avoid the La La Land store, on Hollywood Boulevard and Orange Street, in Los Angeles, its name notwithstanding. On the other hand, if one seeks immersion into the sensory-overload excitement of multimedia interactivity, then this new retail concept could be the very first place to go.

When brothers Gill and Ofer Zahavi first envisioned this video-centric Hollywood -experience, which opened in June, they were following this formula: Entertainment plus Hollywood flash equals retail traffic. Their calculations could hardly have been better: Gill Zahavi says he estimates that upwards of 10,000 awed visitors cross the threshold of this all-things Hollywood memorabilia store daily. “It’s exceeding our expectations,” he said.