Quentin Fottrell / MarketWatch – The most unpopular company among consumers is not a cable company. And it’s not an airline.
The honor goes to big box retailer Wal-Mart , which placed last on the list of the University of Michigan’s American Consumer Satisfaction Index. On a list of 230 household brands surveyed, Wal-Mart scored 54 out of a possible 100, just behind Time Warner Cable (56), Comcast (57) and United Airlines (60). The index scores each company based on more than 70,000 interviews conducted annually, and uses a customer satisfaction score, 10 economic sector scores, 43 industry scores, over 230 company scores, and more than 200 federal or local government service scores.


