Bethany Clough / The Fresno Bee – Black Friday is different this year.
Not only is it really Black Thursday — also known as Thanksgiving — because so many stores are opening earlier than ever but the debate over it is louder than ever.
And Black Friday is not the traditional kickoff to the holiday shopping season anymore, with deals coming early and continuing well past the one day.
“Black Friday isn’t what Black Friday used to be. It’s bled into Thanksgiving,” says Phoenix-based retail consultant Jeff Green of Jeff Green Partners.
An estimated 140 million people will shop between Thursday and Sunday, about 61% of all people surveyed in a National Retail Federation/Prosper Insights & Analytics survey.