Quentin Fottrell / MarketWatch – The most unpopular company among consumers is not an airline. And it’s not a mobile phone company.
The honor goes to the Time Warner Cable TWC, -0.72% Internet service provider, which placed last on the University of Michigan’s American Consumer Satisfaction Index. On a list of 230 household brands surveyed, TWC scored 54 out of a possible 100, just behind Time Warner Cable’s television service (56), the Comcast ISP (57) and United Airlines (60). Wal-Mart WMT, +1.31% was the most unpopular retailer on the list (71). The index scores each company based on more than 70,000 interviews conducted annually and uses a customer-satisfaction score, 10 economic sector scores, 43 industry scores, over 230 company scores, and more than 200 federal or local government service scores.