The results of the November presidential election could have a significant impact on how retailers approach their holiday sales. In the latest edition of Retail Rap, I discuss what I anticipate will happen if Romney wins and if Obama wins and what that could mean for holiday shoppers.
While I don’t pretend to know what the long-term implications of an Obama re-election or a Romney win would mean for our economy or our country, I do think that what happens on Nov. 6 will almost certainly have an impact on our industry — particularly, shopper sentiment and ultimately holiday sales.
Check out the full article from my recurring column, Retail Rap, at Chain Store Age

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