While I see nothing wrong with being optimistic, it still may be too early to claim that “retail is back” in the wake of early signs of economic recovery. In my first edition of Retail Rap, my new twice-monthly column for Chain Store Age, I discuss some of the signs of recovery and what this could mean for the retail industry moving forward.
From where I sit, I’ve noticed a certain “buzz” of optimism in our industry — frustrations and anxieties from a tough couple of years seem to be giving way to increasingly sunny retail sales forecasts. Is this sudden sense of optimism justified by cold, hard facts? Or, is this increasing sense of optimism somewhat irrational?
Check out the full article from my recurring column, Retail Rap, at Chain Store Age.