Is athletic apparel in danger of overfilling its niche? I discuss three of the major players in this retail area and how they are responding to the market in the latest edition of Retail Rap, my twice-monthly retail column for Chain Store Age.
In past columns, I have talked about restaurant group think and the tendency of dining concepts to overfill a niche. I’m becoming concerned that athletic apparel is in danger of the same thing…Because it is such a narrow category, it would seem to be even more susceptible to becoming over-stored quickly.
Check out the full article from my recurring column, Retail Rap, at Chain Store Age.