Ryan Kneller / The Morning Call – It can be sweet. It can be savory. And now, it can be found close to your home. I’m talking about the popular French crepe.
In the past few months, four eateries serving the thin pancakes have opened in the Lehigh Valley, with one more set to open in the spring.
Those that have already made their tasty debut include 187 Rue Principale (Nov. 18), a 50-seat restaurant also serving other French fare such as duck breast and pan-fried rabbit at 187 Main St. in Emmaus; Crepe Soleil (Dec. 26) at the Promenade Shops at Saucon Valley; Cachette Bistro & Creperie (Feb. 4) at 504 Main St. in Bethlehem; and Vava’s Creperie Cafe (Feb. 6) at 2362 Catasauqua Road in Bethlehem.
Retail analyst Jeff Green, who recalled the creperie chain Magic Pan that was popular in the 1980s, predicts creperies will continue to expand significantly in coming years, but depending on how fast and broad, he also envisions “a flaming out by the end of this decade.”
“I think part of it is a tad trendy — almost equivalent to the cupcake business,” said Green, president of Jeff Green Partners in Phoenix, Ariz. “I worry about it because I don’t see it as long term, especially because the way we eat changes.”
If creperies are a trend, south Bethlehem’s Full of Crepe was at the forefront when it opened in 2012 at 333 S. New St.
The business, which introduced its Green Machine food truck for public and private events last summer, is planning to open its second 13-seat location at 21 S. Second St. in Easton by early April, owner K. Ashley Caldwell said.