Catey Hills / MarketWatch – We hate to stomp on your stiletto-fueled dreams, but Jimmy Choo shoes — which shot to popularity when they were featured on HBO’s hit show “Sex & the City,” as well as on the heels of celebs and royalty — may lose some of their cachet in the near future, some analysts say.

On Tuesday, luxury shoe brand Jimmy Choo announced that it would pursue an initial public offering later this year. Company owner JAB Holdings seeks a company valuation of around $1 billion and plans to sell at least 25% of Jimmy Choo at the end of October. The company, which plans to open between 10 and 15 stores a year, sees Asia as a strong growth market.