Beth Karlin / Shopping Centers Today – The mom-and-pop nail salons and spas that populate many malls and retail streets will be facing stiff competition from Marilyn Monroe Spa, which is planning on opening thousands of units around the world over the next 20 years. Marilyn Monroe can offer landlords a single point of contact for what has typically been a scattered business.

“This is a major game changer for developers, landlords and managers,” said John Crossman, president of shopping center brokerage Crossman & Co. “Those who have been frustrated by dealing with different nail salon owners at every mall will be able to deal with one company for many of its malls.”