Jeff Green and Kenneth Katz / Shopping Center Business – The retail real estate industry has new decision-making tolls, but harder choices. Back in January, we looked at the role big data is playing in providing retailers with more tools to find hidden markets and deepen demographic data. As the retail industry continues to evolve, there is an accelerated push toward more retail formats and categories. It is becoming more and more clear that as social, commercial and design trends all have a profound and varied impact on the professional landscape, the industry’s collective understanding and full use of available data within real estate is still stuck in the statistical Stone Age.