Catey Hill / Wall Street Journal/Marketwatch – Product missteps and increased competition helped hobble the yoga-gear seller.

It wasn’t too long ago that ladies of a certain, er, social status wouldn’t be caught dead in their yoga class without cloaking their thighs in a pair of form-fitting Lululemons (with the coordinating Lululemon top, of course). But these days, many of those same women are shunning the pricey brand — and you can’t fully blame that on their fear of inadvertently revealing a bit too much while doing a downward dog.