Despite optimism in the industry, scars from the recent recession are still too fresh in everyone’s mind, causing a change in spending attitude. I discuss this change and offer my own observations in the latest edition of Retail Rap.
This might not come as a huge surprise, but “irrational exuberance” is unlikely to be on prominent display. What have, in the past, been lavish spending habits of RECon attendees have been diminished in recent years, and I think the 2012 event will be no exception.
Check out the full article from my recurring column, Retail Rap, at Chain Store Age.