Angelique Soenarie / AZ Central – An iconic fashion brand is closing its boutique stores, many of them at malls and shopping centers.
Juicy Couture, known for its lush rhinestone decorated track suits, handbags and jewelry, is closing all of its U.S. stores, according to recent media reports. Fans of the luxury brand can still purchase items online. It’s not clear whether international stores will remain open.
In Arizona, Juicy Couture stores closed earlier this month at Scottsdale Fashion Square and Kierland Commons. An employee with the company said all stores will be closed by the end of June.
Retail real estate consultant Jeff Green said the brand has been losing steam with its younger customers.
“They were no longer resonating with the young woman anymore. It is almost like Juicy Couture was a fad-brand,” Green said.
Inquires from loyal fans about the store closings appeared on the company’s Facebook page. The company responded to customers stating:
We are sorry to hear that the Juicy Couture store closest to you is closing. We are in the process of creating an exciting new Juicy retail program.
Pamela Skaist-Levy and Gela Nash-Taylor launched Juicy Couture in the late 1990’s before they sold it to a company, according to media. The label was later purchased by Authentic Brands Group in New Yor