Consumers seem to be cross-shopping more than ever before, instead of displaying loyalty to one or two retailers. I take a look at this trend and possible causes in this week’s edition of Retail Rap, my twice monthly column in Chain Store Age.

Two decades ago, shoppers were relatively loyal to one or two high-end retailers and wouldn’t have even thought of shopping anywhere else. Today, though, for any number of reasons, many shoppers (like the ones mentioned above) are buying from a wider variety of retailers. What could be driving this change?

Check out the full article from my recurring column, Retail Rap, at Chain Store Age.