Nordstrom has recently pushed an effort to appeal to a younger, trendier crowd and their recent partnership with Topshop, a hip British fashion line, highlights those efforts. In this week’s Retail Rap, I discuss the possible implications of this partnership and how I think it will pan out for both Nordstrom and Topshop.
If you’ve spent any time in Nordstrom over the past few years, you’ve probably noticed their efforts to integrate some younger, edgier product lines into their more conservative upscale fashion selections. It seems they’re taking these efforts one giant step forward with the announcement of their new partnership with Topshop.
Check out the full article from my recurring column, Retail Rap, at Chain Store Age.