I’ve discussed the “downsizing” trend for retailers in past columns, but with the announcement that Kohl’s plans to join the club, I take a look at the importance of such a move in my latest Retail Rap column.
It doesn’t really surprise me anymore when I hear about another national brand rolling out a smaller store format or compact new prototype. Recognizable names like Target, Walmart and Best Buy have all had some success with smaller formats, particularly when it comes to penetrating new markets. But I think the fact that Kohl’s has now joined the crowd is a little bit different — and a little bit more interesting.
Check out the full article from my recurring column, Retail Rap, at Chain Store Age.