ALLIANCE PARTNERSHIP
Jeff Green
Jeff Green is the owner and proprietor of Jeff Green Partners. Jeff has extensive consulting experience on a wide range of research projects ranging from feasibility studies for development projects across the US and internationally to sales projections for specific retailers. Mr. Green is a frequent speaker at national and international conferences sponsored by industry organizations such as the International Council of Shopping Centers (ICSC), the Food Marketing Institute and Urban Land Institute (ULI).
Mr. Green was President of Market Insite Group which specialized in developing web based tools to assist retailers and property owners in site and tenant selection. In addition, Mr. Green headed the professional services division for Market Insite Group providing feasibility studies for property owners and national expansion plans and sales forecasts for a wide range of national and regional retailers.
Mr. Green was also President and Owner of The Green Group which merged with Market Insite Group in 2001. The Green Group had a 35 year history of providing consulting services to retail, restaurant and entertainment tenants.
Mr. Green is a graduate of Michigan State University and is a member of the International Council of Shopping Centers, the Food Marketing Institute, American Marketing Association, ULI, International Downtown Association and the Value Retail Association.
Jeff Hershey
MARKET INSITE GROUP
THE GREEN GROUP
HOWARD L. GREEN & ASSOCIATES, INC.
Troy, Michigan
Senior Analyst (1992 – 2003)
Market research project design, implementation and analysis for retail food and drug industries.
FLEMING COMPANIES, INC.
Memphis, Tennessee
Food Research Analyst (1990 – 1992)
Market research and analysis for retail food stores
Activities included site evaluation and projection of sales for new supermarket locations and creation of action plans for troubled supermarkets.
Project Manager – Retail Training Services (1988 – 1990)
Creation and execution of training services for retail food industries.
Activities included the development of managerial and customer service training seminars and coordination of the Supermarket Management University.
PROGRESSIVE HORIZONS
Oklahoma City, Oklahoma
Consultant / General Manager Buchanan Food Marts, Oklahoma City (1987 – 1988)
Responsible for operations of five store chain.
Activities included setting of goals, creating action plans, maintaining of profits and expenditures, as well as creation of training programs, and merchandising of all departments.
METRO MARKETS
Dayton, Ohio
Vice President of Sales (1981 – 1987)
Creation of sales mediums and maintenance of gross margins.
Activities included creation of advertising and promotional programs, organizing of remodeling of existing stores, creation and maintenance of prize zones of all departments and development of retail accounting systems.
Education
University of Southern California
Los Angeles, California
Certificate of Food Industry Management 1981
Wright State University
Dayton, Ohio
BS Business Administration 1978
Norma Rusbar
Norma Rusbar brings over 30 years of real estate and retail experience to Jeff Green Partners. Her assignments range from the redevelopment of the largest shopping center in the Philippines to the successful planning for the first branded retail street at a US airport located in the Portland (OR) International Airport.
Prior to Jeff Green Partners, Norma was Vice President, Web Services, for Market Insite Group and was responsible for the development of the company’s web-based site selection and site screening tools.
Norma was Vice President, Retail Property Research, for the RREEF Funds where she developed an in-house retail property research capability. She was also a retail consultant with Halcyon Real Estate Advisors/Ernst & Young and worked on planning the retail component of large scale mixed use projects in the US and in Southeast Asia.
Ms. Rusbar has an M.B.A., with Honors, from Boston University and a B.S. in Retail Management from Louisiana State University. She is a member of the International Council of Shopping Centers.
Bruce F. Katz
Bruce Katz is the founder and president of San Francisco-based Retail Focus, a retail and shopping center advisory firm. Retail Focus provides market analysis and real estate strategies to assist retail and shopping center executives identify market opportunities and position their businesses for competitive advantage. The firm provides a variety of services, which include the following:
- Demographic/Psychographic, Competition and Property Analysis
- Market position (or re-positioning) assessment
- Tenant mix planning
- Potential Tenant Evaluations
- One-on-one tenant consultations
Mr. Katz brings a unique combination of expertise from over twenty-five years experience in both the retail and shopping center industries. He has held executive positions at major department and specialty stores, as well as at The Taubman Company, a leading shopping center development and management firm.
During his 12-year tenure at Taubman, he held the positions of Senior Retail Analyst and Director of Retail Services. With the objective of increasing sales in each of the company’s regional retail properties, he provided market analysis and developed tenant mix strategies used successfully in the positioning and marketing of both new and existing centers. He also consulted individually with key retail tenants on merchandising initiatives for capitalizing on market opportunities and improving sales productivity.
Earlier in his career, Mr. Katz was a buyer and product developer at Bloomingdale’s, I. Magnin and The Sharper Image. During his retail career, he traveled both nationally and internationally to buy and also develop proprietary product in the areas of women’s and men’s fashion apparel, personal accessories and furniture. As senior buyer with chain-wide responsibilities, he was accountable for profitably managing these departments in diverse markets throughout the country.
The combination of merchandising expertise and real estate experience gives Mr. Katz a unique perspective in the retail real estate industry. Through Retail Focus, he continues to bring his insightful analysis, hands-on knowledge of the industry and innovative market strategies to advise in feasibility planning, repositioning, tenanting, management, expansion, and investment for retailers and shopping centers nationwide.
Mr. Katz is a graduate of New York University. He has taught Shopping Center Management at the Fashion Institute of Design and Merchandising in San Francisco. He is a member of the International Council of Shopping Centers.
Paul Sobolak
Paul Sobolak is the sole proprietor of FKS, Inc., a Clarkston, Michigan-based consulting firm which specializes in developing advanced, updated, and automated retail research analytic tools. FKS, Inc. also specializes in developing automated GIS and Sales Forecasting applications that satisfy each client’s individual requirements.
Throughout his career, Paul has been employed by several recognized industry leaders (Price Waterhouse, Walgreen Company, Kmart, and Thompson Associates) where he has consistently established himself as an innovator and futurist in the retail sales forecast modeling arena. Paul pioneered the use of GIS (Geographic Information Systems) at Price Waterhouse and has developed automated research tools for the benefit of retailers such as Lowe’s, The Good Guys!, Sherwin Williams, Kindercare, Tractor Supply Company, The Wiz, Rent Way, The Home Depot, Cole Vision, and Limited Brands Inc. Additionally, Paul has worked with real estate brokers and quick-service restaurants.
FKS’s specialized knowledge of retail research techniques, shopping centers, statistics, business geographics, and computer programming allows the firm to offer services such as custom software development, GIS tools that increase employee productivity, rapid database development, database analysis, quick response retail site evaluation, automated mapping, sales forecasting, and retail expansion strategies.
Through its proprietary research and programming tools, FKS is able to satisfy client needs quickly, while significantly reducing the associated costs. FKS takes pride in being able to interact extensively with each client, thereby ensuring delivery of high quality products and services.
Identity Marketing & Public Relations
The world of commercial real estate development is cluttered with hundreds of companies building thousands of projects. Those that develop a “top of mind” awareness among the real estate development and retail communities possess a distinct advantage when it comes to identifying new development opportunities, leasing their centers and generating traffic.
Identity Marketing & Public Relations has carved a distinguishable niche as real estate public relations experts. Over the years, we have assisted numerous developers in helping to raise awareness of their companies and their projects. Examples include: The Mills Corporation, Steiner + Associates, Continental Retail Development, CASTO, Festival Companies, Nationwide Realty Investors, Schostak Brothers & Company, and Robert B. Aikens & Associates.
Our extensive real estate development and retail experience, relationships with the national trade media and our track record of successfully guiding developers through leasing communications efforts for new and existing projects enable us to be continually effective in managing sound, well-planned communications strategies for our clients.
A full-service marketing and public relations agency, Identity has the ideas, experience, staff and know-how to design and implement a communications program that will serve to enhance the visibility and prestige of your company and your projects.
We welcome the opportunity to talk with you about how to position your company and your story before industry decision-makers.
For more information, please call us at (248) 258-2333 or visit us online at www.identitypr.com.
